The Hot Sardines
The Hot Sardines are a New York-based band known for their “liquor-drinking jazz”. I had the pleasure of managing their Facebook and Instagram, bringing my love of classic movies, music and cocktails to their audience.
I was digital and social media coordinator for Scenarios USA, a Brooklyn-based youth social justice nonprofit. My primary function was growing communities across a number of social media platforms and driving traffic to the content on the website. One-third of site traffic came from our social media channels. Within eight months, I doubled the organization’s Instagram following, increased Twitter followers by 30 percent and Facebook followers by 20 percent.